About Us

 

Hi, we're FabuLove.

FabuLove started because I was really, really bad at buying gifts.

When my wife and I first started dating, every holiday was the same story. Two days before her birthday I'd be standing in a store looking at a wall of teddy bears and heart-shaped chocolates, thinking none of this is her. She deserved something she'd actually want to keep. I just couldn't find it anywhere.

So one year I stopped looking and made something instead.

I found out you can preserve a real rose so it stays beautiful for years instead of days, and I spent weeks teaching myself how. Then I built a base underneath it that turns — and when you turn it, there's a necklace hidden inside.

I still remember her face when she found it. She posted it on her story that night, and I didn't think anything of it.

Then her friends started asking about it. Then their boyfriends started messaging me. Where did you get that. Can you make one. Can you make one by Friday. I said yes to all of them, and spent the next few months at my kitchen table with a glue gun and a stack of boxes, figuring it out as I went.

And almost every one of those guys told me the same thing: I love her, I just never know what to get her.

Turns out that wasn't only my problem.

What we actually sell

We don't sell jewelry. Or eternal roses. Or personalized gifts.

We sell the ten seconds after they open it.

That's the whole thing. The pause. The face they make before they've said anything. The part where they go quiet, then look up at you. Everything we design is built backwards from that moment.

Which is why we make what we make:

Rotating eternal roses with a necklace hidden underneath. Permanent bracelets you put on together and never take off. Engraved bracelet sets with both your names on them. Heart locket rings that open. Book lockets that hold your photos. Pearl and charm kits you make side by side on the couch. Bouquets that will still be sitting on her dresser next year.

All handmade. All meant to be kept.

Where we are now

Since 2022, more than 200,000 people have trusted us with a moment that mattered to them. Proposals. Airport goodbyes. Long-distance care packages. First Mother's Days. Apologies. And a whole lot of "I saw this and thought of you" for no reason at all.

Our goal is a million of those moments. We're not done.

So if you're the one standing in the aisle right now

No idea what to get them, running out of time, wanting it to actually mean something — welcome. That's exactly where this started.

Take your time. We'll help you find the one.